BRANDING
ORALE
In a market often more focused on casual dining than full experiences,
Rising from the former restaurant “Alero” — and even reusing the original sign’s letters to spell its new name — ÓRALE captures the soul of Mexican tradition and reimagines it through the lens of Villavicencio’s dynamic nightlife.
While restaurant trends come and go, the desire to gather around food, music, and shared rituals is timeless. ÓRALE was conceived as more than a bistro: it’s a neon infused portal into Mexico’s colors, flavors, and festivities.
Features
Lighting & Mood
UV-driven scenography transforms the space into a radiant spectacle, where every flag, mural, and glass glows with intensity.
Authentic Mexican Spirits
Craft drinks inspired by classics like mezcal margaritas and micheladas, given a contemporary twist for Villavicencio’s cosmopolitan audience.
Signature Menu
An atmosphere built around true Mexican folklore, highlighting street-style tacos, enchiladas, and regional specialties — bold in flavor, faithful to tradition.
Every element was curated to make guests feel they had stepped directly into a Neonpunk Mexican fiesta.
Our work spanned beyond branding — we collaborated on naming, cocktails, and dishes, as well as interior lighting and atmosphere.
LASTING PAPEL PICADO
From the handcrafted flags to the glow-in-the-dark atmosphere, ÓRALE’s identity is woven into every plate, every cocktail, every laugh shared inside its walls. This philosophy carried into the brand identity: festive, fearless, and unmistakably Mexican.
Nook Ofrendas
To honor Mexico’s ancestral traditions, we designed intimate nook ofrendas throughout the space. Each alcove became a glowing altar, adorned with candles, marigolds, and handcrafted details that paid homage to the Day of the Dead. Far from being static decorations, these ofrendas created moments of laughter and wonder, offering guests a deeper emotional connection to the cultural narrative woven into ÓRALE’s identity.
Embroidered Uniforms
The attention to detail extended to the staff uniforms, which were custom-embroidered with vibrant motifs inspired by Mexican textiles. Every stitch reflected craftsmanship and pride, ensuring that the team was not only dressed for service but also became part of the living design of the space. These uniforms carried the same spirit as the food and décor: authentic, celebratory, and unmistakably Mexican.
2000
Fabric Flags
3000
Cempasuchils
200
Clients at Inauguration
Credits
Client
Cassio Architect Agency
Creative Director
George Talley
Designers
Cathy Porras
Reynaldo Newman
Anabel Bowling
Reynaldo Newman
Anabel Bowling
Developers
Phillip Holt
Joshua Jenkins
Joshua Jenkins
